Head of Marketing

BRUCE is on a mission to develop the #1 fitness membership in the world. We believe in freedom, variation and the power of trying new things.

From a cultural perspective, it is all about trust, giving your all, having passion for what we are trying to achieve, and treating others fairly and with respect. At BRUCE, there is no space for hierarchy and prestige - the best idea always wins.

In order to achieve our ambitious plans we are currently looking for a talented Head of Marketing to join our leadership team. Your main responsibility will be to make sure everyone knows the greatness of the BRUCE product and with that, help us reach our goals. You will cross-collaborate with all teams at BRUCE, our support-, studio-, product/tech- and marketing team and report to our CEO. Every coworker is carefully selected to best fit the team, and we all carry a great portion of attentiveness, true instinct and talent. Welcome to the team!

What you will do:

  • Gain deep understanding of needs, trends and value drivers within the health and fitness industry, for current and future members
  • Plan, prioritize and lead all initiatives within customer acquisition; from strategy to execution
  • Lead the BRUCE brand identity and strategy
  • Challenge, tweak and align the BRUCE core offering versus target group in our communication
  • Manage the marketing budget and spend
  • Feedback trends and needs from current (and potential) members to Product and Tech Team
  • Own all stages of the conversion funnel (awareness to retention)
  • Support and synergize events with studio/partner team
  • Own relationship with agencies and other external partners
  • Build and lead an engaged, enabled and accountable marketing team within the Nordic region
  • Actively contribute to the overall direction of BRUCE in the leadership team
  • Other activities that broadly falls within the scope of the role

What we want you to bring:

  • Member centric mindset and strong will to understand behaviors and underlying drivers
  • Structured approach and strong personal leadership that enables efficient and ongoing priority setting when environment and direction changes
  • Bias to action and strong execution
  • Proficient analytical skills
  • Ability to switch between a holistic view and penetrating details
  • Fluent in English and Swedish or Norwegian
  • 5-8 years of relevant experience

How we think you are:

  • Collaborative by nature and nurtures differences of opinion
  • Curios and driven by learning and exploring new ideas and concepts
  • Thinks big; positively envisions and engages others in vision, direction and priority
  • Treats others with respect and consistent under pressure

What we offer you:

  • A beautiful view from our office, located in Stockholm
  • A high paced environment where you will be able to contribute and make an impact
  • 30 days vacation
  • Pension benefits
  • Flexible working hours
  • A BRUCE epic membership (of course)

How to apply: Send your application to [email protected]